Knowledgebase : Apps (Integrations) > Apps: Google Analytics (Universal)
SEND DATA TO GOOGLE UNIVERSAL ANALYTICS WITH PROFILE CLOUD Sending data to Google analytics through Profile Cloud is a popular use case. Be aware of the different versions of google analytics, the "old" version and the newer version; Universal Analytics...
Below are the steps for Custom request.  * This tag used for creating custom requests to Google Analytics. Read more about Cutomer Request here [https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets]. * PARAMETERS...
  Below are the steps for Event Tracking. * This tag allows you to measure how users interact with the content of your website. For example, you might want to measure how many times a button was pressed, or how many times a particular item was used in...
Below are the steps for Exception. * This tag allows you to measure the number and type of crashes and exceptions that occur on your property. Read more about Exception tracking here [https://developers.google.com/analytics/devguides/collection/analy...
Below are the steps for Page View. * Allows you to measure the number of views you had for a particular page on your web site. Read more about Page Views here [https://developers.google.com/analytics/devguides/collection/analyticsjs/pages]. * PARAME...
Below are the steps to Set Account ID. * Each Google Universal tag (building block) has an option to set the account ID. This option has to be correctly filled with the GA-account ID in order to send data to the right GA-account. Most often the same ...
Below are the steps for Social tracking. * This tag allows you to measure the number of times users click on social buttons embedded in webpages. For example, you might measure a Facebook "Like" or a Twitter "Tweet." Read more about Social tracking h...
Below are the steps for Track transaction. * This tag allows you to measure the number of transactions and revenue that your website generates. Read more about Track transaction here [https://developers.google.com/analytics/devguides/collection/analy...
Below are the steps for Time Tracking. * This tag allows generating reports that automatically measure and report on page load times. Read more about Time Tracking here [https://developers.google.com/analytics/devguides/collection/analyticsjs/user-ti...